BOOTS
This was a wildly successful example of captivating and unique imagery being used to drive not only click through but completion rates. Through polling data, we were able to gather that this ad was effective in mobilizing viewers to vote.
Interesting outcome for an ad that almost hit the cutting room floor for being too provocative.
CREDIT:
DoP | Director: Thomas Escudero
Producer: Chelsea Buyco
Grip: Jordan Streeter
Editor: Patrick Riggs