CF ANIMATED PILOT
Deliverables:
Campaign/Brand Pilot Video
Role:
Pitch & Concept, Direction, Animation
Client:
Conferatur
Medium:
Digital
Tools:
Figma, Blender, After Effects, Processing
cf. is the abbreviation of “conferatur” in latin, meaning 'to compare between sources'
“cf. is the future of staying informed. we do the research, curate the representative positions, and then summarize them in easy-to-understand, bite-sized language so that you can be more informed in less time with less stress.”
EXPLORATION:
Using Figma to ideate and consolidate design inspiration into briefs for the client was important for determining the art style. The approved boards remained useful during the production phase, acting as overarching reference and as a guide star keeping the focus centralized on the brand’s logo and core design element.
PROCESS:
