power tools

Deliverables:
Edit, Motion Design

Client:
Meta

Medium:
Digital, Broadcast

Tools:
Figma, Premiere, After Effects

“Power Tools” for Meta is a broadcast advert that highlights its efforts to provide guardians an enhanced suite of Parental Control tools for minors using Facebook.

Kinetic type drives the eye and curated imagery signals intent and warmth. The conscious limiting of on-screen elements ensures visual hierarchy is maintained. Noise is minimized. The message is clear.

in the wild: