power tools

Deliverables:
Edit, Motion Design

Client:
Meta

Medium:
Digital, Broadcast

Tools:
Figma, Premiere, After Effects

“Power Tools” for Meta is a broadcast advert that highlights Meta’s efforts to provide guardians an enhanced suite of Parental Control tools for minors using Facebook.

Kinetic type draws the eye and the imagery portrays the brands focus on connection. The elements are clean and the limiting of on-screen elements to background image and type leave the messaging clear and understandable but captivating nonetheless.

Bonus (ad in the wild)!